The banking and insurance sector is changing in the face of process automation. Today, a customer can manage all their operations / contracts themselves. However, it is important to offer customers a reinvented experience in order to differentiate yourself in a very competitive sector.
It also has to do with managers acquiring new skills to enable them to navigate through a transformed regulatory environment, with changed working conditions and increasingly demanding customers.
In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.
Kindle price: €9.99
Paperback price: €19.50
No. of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy
