Explore the needs
Key phase of the appointment. Ask questions to analyze needs.
Vente en boutique avec le numérique
Comment le numérique peut-il booster les ventes et fidéliser les clients en point de vente ?
This course is designed to meet the challenges posed by the transformation of the sales profession, particularly with regard to digitalization. It validates the skills required to welcome and sell in a sales environment: welcoming and advising customers, adopting the right posture and promoting a good customer experience, communicating on social networks and selling using digital tools.
Quelles sont les compétences attestées de cette formation ?
- Communiquer via les réseaux sociaux pour développer la notoriété de son entreprise et générer des contacts utiles, par l’utilisation de techniques d’influence en ligne et de social selling, afin de développer l’activité et le chiffre d’affaires de son entreprise.
- Accueillir son client pour qu’il soit à l’aise et ait envie de découvrir les offres et le conseiller en fonction de ses attentes pour développer ses ventes à l’aide des outils digitaux.
- Réaliser l’entretien de vente auprès du client à l’aide des outils digitaux, en argumentant, en traitant avec pédagogie et conviction les incompréhensions, interrogations et objections émises, afin d’optimiser le panier moyen et favoriser la vente additionnelle et la vente d’articles à plus forte valeur ajoutée.
- Adapter sa posture de vente en fonction de la personnalité, de la culture et de la situation de handicap du client, afin d’optimiser la satisfaction client.
Nos formations reposent sur une pédagogie active, immersive et ancrée dans le réel. Chaque thème donne lieu à des mises en situation directement liées au métier des participants, afin de faciliter la transposition immédiate dans leur quotidien professionnel.
Nous intégrons également des extraits de films, jeux pédagogiques, scènes de bonnes/mauvaises pratiques et vidéos explicatives pour favoriser la prise de conscience, l’émotion… et un peu d’humour, parce qu’on apprend mieux quand on respire. L’apprentissage est soutenu par des supports variés : illustrations, fiches pratiques, cartes de synthèse, exercices guidés, questionnaires, documents opérationnels utilisables ensuite sur le terrain.
Enfin, l’accent est mis sur les réussites et points forts de chacun, afin de renforcer la confiance, la motivation et l’envie de progresser tout au long du parcours.
What are the objectives and methods for assessing the skills acquired?
À la suite de cette formation en vente en boutique avec le numérique, vous serez en capacité de :
Successfully greeting and selling in-store
You'll be able to welcome customers in the store/boutique, and sell face-to-face and remotely. You'll be able to understand the customer's needs and propose an appropriate solution, deal with objections and systematically close your sales.
Adapting to the culture and personality of your interlocutor
The training will also enable you to communicate more effectively with people from different cultures and personalities, to manage your customers' disabilities, and to react effectively to conflicts and customer complaints.
Discover digital sales tools
You'll be able to use digital tools (e.g. iPad, social networks, website) before, during and after your sales to better discover needs, argue, deal with objections and close.
Progress is monitored throughout the program thanks to a structured, action-oriented approach that includes:
- A self-assessment grid completed at the start and end of the training course. Participants evaluate their confidence level for each targeted skill. This step-by-step assessment allows them to immediately see their progress and areas for improvement.
- Operational objectives defined at the end of each sequence. Participants identify the specific actions they intend to implement, ensuring the transfer of skills to their job.
- Regular practical application: case studies, guided exercises, simulations, and role-playing to verify real understanding and lasting mastery of skills.
This assessment tool provides a clear and measurable overview of the participant's progress, both in terms of their level of proficiency and their confidence in applying their skills in a professional setting.
Who should attend?
Cette formation est particulièrement adaptée aux vendeurs exerçant dans un espace de vente (boutique, centre commercial spécialisé…) qui souhaitent compléter leurs compétences d’accueil et de vente à l’aide d’une dimension numérique.
The disability advisor can help you adapt the course to suit your needs. The materials and equipment required to carry out the assessments can be adapted.
For all registration requests:
Contact us by phone at 01 47 20 31 46 or via the contact form, and one of our advisors will respond within 48 hours.
An individual meeting with one of our advisors will allow you to:
- to verify that the training meets your needs,
- to clarify your career path,
- and to determine the most suitable session dates.
Access times:
Depending on your availability: Our sessions are open continuously. For group sessions, the start date is confirmed once four people have registered. Registration is possible up to two weeks before the first session.
Training dates and locations
Training courses are available throughout the year, either in person (at your premises or in our dedicated rooms in Levallois, depending on the agreed arrangement) or remotely via Microsoft Teams or any other videoconferencing tool compatible with the internal constraints of your organization and our training organization.
For e-learning courses, we use our Learnybox platform, which can be accessed from a computer, tablet, or smartphone (equipment required for training). The content includes videos, interactive exercises, online resources, SCORM modules, downloadable documents, and training materials.
Our training courses can be taken individually or in groups.
In group sessions, training is provided for a minimum of 4 participants and a maximum of 12 participants in order to guarantee personalized support, rich exchanges, and careful monitoring of practical application.
Contact us for upcoming training dates and locations near you.
Our training courses are led by specialized coaches and trainers, each of whom is an expert in their field (management, sales, customer relations, etc.). With their hands-on experience, they provide a detailed understanding of operational realities, business challenges, and situations that participants may encounter.
Their approach combines practical experience, active teaching methods, and mastery of facilitation techniques: role-playing, structured debriefings, educational games, video analysis, and immediately actionable operational insights.
They support participants with kindness, high standards, and a genuine results-oriented culture, transforming each learning experience into lasting skills.
Rates & financing
How much does this course cost?
You can contact one of our training consultants to discuss your training project and find out more about the fees for this course.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
 |
 |
In short, Inéa Conseil is :
-
- 16 years of experience: Discover our history
- Field studies and case studies
- Performance improvement workshops
- Individual, results-oriented coaching, with a review and ongoing support.
- Innovative teaching tools
- My Coach" mobile learning application
- Certifying e-learning sessions for distance learning at your own pace
- Expert trainers and coaches
- Face-to-face training in Paris and throughout France
Discover
our online training platform
Listen to our podcasts now
Inéa Conseil
Discover the missions and methods of Inéa Conseil
Our clients testify
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Successfully greeting customers in a boutique : Riens du Tout
An old-fashioned and unwelcoming department store, where the staff works in a dilettante way, the Grandes Galeries is not doing well. Hence the decision of the managers to appoint a new CEO, whose mission will be to bring the store out of its slump, failing which it will be closed. Modern management methods and staff motivation are on the dashing director's agenda.
You may also be interested in
