Adapt your behavior to the client's psychology
Comment adapter son comportement à la psychologie du client ?
In an increasingly complex sales environment, understanding customer psychology has become a major differentiating factor. Behind every purchasing decision lie cognitive mechanisms, deep-seated motivations, emotional brakes and sometimes implicit logic. Knowing how to decipher them, anticipate them and adapt to them enables you to reinforce your commercial impact, create a relationship of trust, and optimize your conversion rate.
But how do you adjust your speech, attitude and posture to suit the psychological profile of the person you're talking to? How can you detect weak signals, respond to hidden expectations or manage difficult behavior without losing sight of your objectives?
C’est précisément ce que propose la formation “Adapter son comportement à la psychologie du client” d’Inéa Conseil. Elle permet de développer des compétences clés en intelligence relationnelle et en communication stratégique, pour mieux convaincre, fidéliser et construire des relations commerciales durables.
Quel est le contenu de la formation “Adapter son comportement à la psychologie du client ” ?
La formation apportera des connaissances sur les thèmes suivants:
- Introduction à la Process Com appliquée à la vente
- Les bases pour adapter sa vente à la personnalité du client
- Reconnaître les styles de personnalité
- Acquérir des clés pour développer des relations efficaces avec des clients
- Comprendre ce que le langage du client nous indique
- Répondre à des objections spécifiques
The program will be adjusted according to identified needs.
What are the objectives of this training course?
- Comprendre les mécanismes psychologiques qui influencent les comportements d’achat, les prises de décision et les réactions des clients.
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Identifier les différents profils de clients (rationnel, émotionnel, directif, analytique, etc.) et adapter sa communication en conséquence.
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Développer une posture d’écoute active et d’observation fine pour mieux capter les signaux verbaux et non verbaux.
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Ajuster son discours, son argumentation et son attitude en fonction des besoins profonds, des motivations et des freins de chaque client.
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Gérer plus efficacement les situations de tension, d’hésitation ou de refus, en mobilisant des techniques de communication assertive et d’influence.
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Renforcer la qualité de la relation client en instaurant un climat de confiance, de reconnaissance et de coopération durable.
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Augmenter son impact commercial en intégrant la dimension psychologique dans toutes les étapes du cycle de vente.
Target audience and prerequisites
Get certified with Inéa Conseil
Would you like to obtain a certification recognized by France Compétences?
We recommend you take the training course "Developing in-store relations and sales with digital technology". which can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6239) by our organization on 25/01/2023, with an expiry date of 25/01/2026, which validates your sales skills.
To find out about the possible combinations and benefit from tailor-made career development, don't hesitate to contact one of our educational consultants.
Training dates and locations
Our training sessions are available throughout the year in face-to-face, hybrid and even 100% distance learning formats.
We provide all the resources you need to ensure an optimal learning experience. Depending on the package you choose, you'll have access to video courses, practical exercises, and even personalized coaching sessions with an expert coach, either remotely or in person.
Don't hesitate to contact us for more information on our upcoming sessions.
Contact us for upcoming training dates and locations near you.
Rates & Financing
What are the fees for the "Adapting your behavior to customer psychology" training course?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Choosing Inea Conseil means choosing a training organization recognized for its expertise in management and skills development. Since 2008, we have trained over 2,000 people a year, including employees of major companies and private individuals. Our innovative teaching methods include video learning and filmed scenarios, guaranteeing an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
Successfully greeting customers in a boutique : Riens du Tout
An old-fashioned and unwelcoming department store, where the staff works in a dilettante way, the Grandes Galeries is not doing well. Hence the decision of the managers to appoint a new CEO, whose mission will be to bring the store out of its slump, failing which it will be closed. Modern management methods and staff motivation are on the dashing director's agenda.
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