Sales Management Training
What is sales management?
Le travail quotidien d’un manager commercial est complexe puisqu’il est souvent l’intermédiaire entre les directions commerciales, marketing et les équipes de vente, sans oublier le client. Dans l’entreprise, il est ainsi le responsable de l’efficacité commerciale. Le manager commercial accompagne ses équipes dans la réalisation des objectifs de vente. Il doit savoir traiter avec les différentes parties prenantes qui englobent le processus d’achat telles que le client, les équipes de vente, les fournisseurs, les directions marketing et commerciales ou encore les équipes financières pour optimiser la rentabilité de ses ventes. Être formé au management commercial est essentiel dans ce nouveau contexte économique qui transforme les manières de vendre.
New technologies and societal transformations are leading to changes in consumer needs. Whereas in the 2000s, it was all about the product, today, sales is effective when we return to the fundamentals of sales, namely the customer. Training employees and their managers in new sales approaches and techniques is crucial to meeting the new challenges facing companies.
▶ Read this article where Olivier Jacob, Sales and Management Expert
explains how to speed up the sales process:
"Nine strategies for speeding up the sales process"
What is the content of the sales management course?
Le manager commercial est à la fois un manager d’équipe mais aussi souvent un commercial en contact direct avec les clients. Cela implique la maitrise de compétences pluridisciplinaires qui touchent à la fois à la relation clientèle, au leadership, au management d’équipe et à la vente BtoB ou BtoC. Le Manager commercial doit être équipé de compétences lui permettant de faire face à des situations difficiles dans la gestion de ses collaborateurs, des fournisseurs ou des clients plus généralement. Ainsi, Inéa Conseil se positionne comme partenaire privilégié et de qualité pour vous accompagner dans cette formation pour continuer de construire des équipes et une organisation résiliente et performante sur le plan humain.
Discover our Sales Management training course, designed to measure and monitor your team's sales performance. Support your to help them adapt to customer demands and identify the right approach to follow to achieve objectives.
La formation management commercial se décline autour de 7 axes :
- Identify your employees' strengths and areas for improvement in sales
- Coaching sales team members effectively
- Train your sales force to apply company processes and best practices
- Support the salesperson in analyzing his position and levers of action with a complex customer
- Adding value to your sales force during a difficult negotiation with a customer
- Mobilize your team on sales priorities
- Lead the implementation of a strategy with field sales representatives and top management.
Each module in this training program is designed to equip you with the tools and techniques you need to excel in your managerial role. Inéa Conseil guarantees quality sessions tailored to your specific needs.
What are the objectives of this management training course?
À l’issue de cette formation management commercial, vous serez capable de :
- Develop lasting relationships with the company's customers
- Better delegate and trust your sales team
- Work as a team with marketing and sales teams
- Coaching employees in the field
- Developing emotional intelligence and coping with difficult situations
- Building team and customer loyalty
- Improve sales efficiency by mastering communication tools
- Optimizing sales techniques: selling more and better
- Adapting your behavior to your interlocutors
Who should attend?
Aucun prérequis n’est nécessaire pour suivre cette formation. Le programme Management Commercial est destiné aux commerciaux et aux managers d’équipes commerciales.
The course is open to all. The disability advisor can help you adapt the course to your needs.
To acquire the "Team Performance Management" certification and benefit fromCPF eligibility, it is necessary to have at least two years' professional experience , the content of which will then be adapted to match the certification.
Get certified with Inéa Conseil
Would you like to obtain a certification recognized by France Compétences?
We recommend that you take the"Team Performance Management" course.. This can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6910) by our organization on 28/11/2024, with an expiry date of 28/11/2026.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Training dates and locations
Nos sessions de formation management commercial sont disponibles tout au long de l’année en présentiel à Paris et dans toutes les régions grâce à notre réseau de formateurs et coachs experts, en hybride et même en 100% distanciel. Nous mettons à disposition toutes les ressources nécessaires pour assurer un parcours d’apprentissage optimal et de qualité. Selon la formule d’accompagnement, nous offrons diverses ressources telles que des cours vidéos, des interventions physiques pour accompagner vos équipes et même des sessions de coaching personnalisés avec un coach expert.
Contact us for upcoming training dates and locations near you.
Rates & financing
How much does this course cost?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
Unite your team: Hoosiers
The coach gathers his team in the locker room and tries to mobilize them towards team spirit. He does not hesitate to lose so that the team values are respected
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