Cette formation vous aide à structurer votre démarche commerciale pour mieux cibler, convaincre et fidéliser les grands comptes. Vous apprendrez à adopter une posture stratégique, à identifier les bons interlocuteurs et à construire des offres à forte valeur ajoutée. Un levier concret pour accélérer vos ventes et renforcer votre impact sur vos clients clés.
Voici les différents thèmes qui seront abordés tout au long de votre parcours :
- Strategic selling: complex and simple
- Successful targeting: the ideal customer
- Building an account plan and conducting the meeting
- Keeping in touch with our contact
- A successful pitch elevator
- Developing our customers' business
- Better organize and manage your account with CRM!
The course is composed of videos of good practices andillustrations via short and synthetic scenarios (good / bad practice).
We'll support you every step of the way, with a presentation of the platform and answers to your questions. You'll also benefit from personalized support from an expert trainer and sales representative, with practical exercises based on situations you may encounter.
The content of the individual sessions is defined with you to best meet your needs.
On completion of this course, you will be able to :
Prospect effectively
Prospecting at a high level, especially through your network, making and closing sales and building a long-term relationship with your customers.
Succeed in all your key account sales
You will also be able to conduct commercial negotiations and influence your interlocutors.
Evaluation of participants, averaged over 5 years (NPS = Net Promoter Score):
Cette formation certifiante s’adresse aux commerciaux souhaitant s’orienter vers les ventes grands comptes.
Un entretien de positionnement est prévu lors de l’inscription afin de valider l’adéquation entre vos objectifs et la formation.
Our disability advisor can help you tailor the program to your needs.
À l’issue de cette formation en vente, vous pourrez obtenir une certification reconnue par France Compétence. La formation “Vente BtoB” pourra être adaptée et modulée en fonction de vos besoins spécifiques. Celle-ci mène à une certification enregistrée au Répertoire Spécifique (RS6241) par notre organisme le 25/01/2023 et sa date de fin de validité est le 25/01/2026, qui valide vos compétences en vente.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Nos sessions de formation sont disponibles tout au long de l’année, en présentiel à Paris et dans toutes les régions de France grâce à notre réseau de formateurs et coachs experts, que ce soit en hybride ou bien même en 100% distanciel. Dans notre formation Développer ses ventes grands comptes, nous mettons à disposition toutes les ressources nécessaires pour vous assurer un parcours d’apprentissage optimal et de qualité. Selon la formule d’accompagnement, vous aurez accès à des cours vidéos réalisés par des coachs formateurs certifiés, des interventions physiques en présentiel pour accompagner vos équipes et même des sessions de sessions personnalisées avec un coach expert.
Contact us for upcoming training dates and locations near you.
At Inéa Conseil, there are 4 formulas described below, and we also develop customized programs according to your needs and budget. The formulas include coaching with an expert, as well as training modules that can be followed face-to-face, on a hybrid basis or completely remotely:
Impulse Pack : 1,150 € offering 1 coaching session and 20 hours of training.
Pack Décollage: €1,950 offering 3 to 5 coaching sessions and 30 hours of training.
Pack Décollage + : €2,950 offering 6 to 8 coaching sessions and 40h of training.
Propulsion Pack: €4,400 offering 12 to 14 coaching sessions and 40 hours of training.
For companies wishing to train their managers in conflict management, we can develop a tailor-made offer. Please contact one of our training consultants to discuss your training project.
We offer several financing solutions:
Inéa Conseil is a training training organization, recognized for its expertise in management and skills development. For over 16 years, we have trained more than than 2 000 people a year, from employees of major corporations to private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching, engaging and effective learning experience.
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In short, Inéa Conseil is :
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Three excerpts are particularly noteworthy because each corresponds to a training promise. The three sequences in question therefore illustrate the following themes: team mobilization, management of divas, and encouraging team spirit before an important match.
The coach gathers his team in the locker room and tries to mobilize them towards team spirit. He does not hesitate to lose so that the team values are respected
We have no other training in this category.
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In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.
Kindle price: €9.99
Paperback price: €19.50
No. of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy
