Building customers for life
Why develop lasting, strategic BtoB customer relationships?
In an increasingly competitive business environment, customer loyalty can no longer be left to chance. It's no longer simply a question of closing sales, but of building solid, lasting and mutually profitable relationships. Inspired by the work ofAndrew Sobela world-renowned expert in strategic customer relationship management, Building Clients for Life gives you the keys to becoming a truly trusted partner to your key accounts.
Thanks to an approach centered on listening, strategic analysis and anticipating needs, this training course will help you to better understand the complexity of multi-interlocutor sales, to structure your sales approach over the long term and to build a real relational action plan around your key customers.
What is the content of the "Building clients for life" training course?
Building Clients for Life is aimed at BtoB sales professionals who want to transform their sales posture and develop high value-added customer relationships. The program covers the following topics
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Determine priority sales objectives and define expected results for each negotiation.
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Understand the dynamics of complex selling, particularly in multi-counterpart environments.
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Identify the strategic issues linked to customer relations and integrate the long-term dimension into your sales approach.
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Establish a clear buying position by analyzing the customer's context, issues and expectations.
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Analyze key accounts using tools such as SWOT or sociograms to map roles and influences.
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Carry out a strategic analysis of key accounts and formulate personalized action plans for each customer.
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Deploy a loyalty strategy focused on value, trust and proximity.
Content is tailored to the specific needs of each participant or company, ensuring immediate application and rapid return on investment.
What are the objectives of this training course?
Building lasting, value-added customer relationships
Learning to develop long-term relationships based on trust is a key factor in BtoB sales performance. This training course will help you develop a strategic partner posture, capable of building solid, long-term relationships with key customers.
You'll learn how to strengthen your credibility, turn your reputation into a real asset, and broaden your scope of intervention with high-potential customers. The aim: to capitalize on existing relationships, by mobilizing all internal and external partners, to create an effective and lasting network of influence.
Who should attend?
Get certified
Would you like to obtain a certification recognized by France Compétences?
We recommend that you take the "BtoB Sales" which can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6241) by our organization on 25/01/2023, with an expiry date of 25/01/2026, which validates your sales skills.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Dates and venues for the "Building clients for life" training course
Our training sessions are available throughout the year in face-to-face, hybrid and even 100% distance learning formats.
We provide all the resources you need to ensure an optimal learning experience. Depending on the package you choose, you'll have access to video courses, practical exercises, and even personalized coaching sessions with an expert coach, either remotely or in person.
Don't hesitate to contact us for more information on our upcoming sessions.
Contact us for upcoming training dates and locations near you.
How can I finance my training?
Quels sont les tarifs pour cette formation “building client for life” ?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Choosing Inea Conseil means choosing a training organization recognized for its expertise in management and skills development. Since 2008, we have trained over 2,000 people a year, including employees of major companies and private individuals. Our innovative teaching methods include video learning and filmed scenarios, guaranteeing an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
Listen to our podcasts now
Explore the needs
Key phase of the appointment. Ask questions to analyze needs.
Appointment by phone
The telephone is still very useful.
Differentiate yourself
Helping the other person to choose a partner.
Discover
our online training platform
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Helping your partner find his or her potential for success - The Legend of Bagger Vance
Lesson on "finding your authentic swing" and presentation of the coach plus 2nd excerpt, on the Field: coaching
Persistence to get an appointment - Wall Street
Getting past the assistant's roadblock: one of the first hurdles anyone faces when trying to prospect! In this first excerpt, Bud is confronted with it and brilliantly demonstrates how to get around the obstacle!
A no is never final: 1492
From a business performance perspective, it is the beginning of the film that catches the eye, especially the scenes where Columbus sells his project to the various members of the government.
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