Sales negotiation strategies and tactics
Comment développer des stratégies et tactiques de la négociation de vente ?
Negotiation is much more than a concluding stage in the sales cycle: it's a real lever for creating value, differentiating and securing business relationships. In a complex and demanding B2B environment, mastering the strategies and tactics of sales negotiation has become essential to defending margins, building lasting partnerships and breaking out of the traditional balance of power.
How do you approach a negotiation in a structured way? What concessions should be made without losing value? How to deal with power plays, objections or aggressive buying tactics? These are just some of the questions that can be answered with a professional, well-equipped approach.
This is the background to Inéa Conseil's "Mastering Sales Negotiation" course, designed for salespeople, KAMs, business engineers and managers wishing to move from a defensive posture to a proactive negotiation strategy aligned with performance challenges.
What is the content of the "Sales negotiation strategies and tactics" training course?
The Sales Negotiation Strategies and Tactics course is aimed at BtoB sales professionals who want to transform their sales posture and develop high value-added customer relationships. The program covers the following topics
- Defining the spirit and stakes of negotiation
- Preparing for negotiations
- Understanding your interviewer's needs
- Developing active listening skills
- Establishing the different roles of the negotiator
- Dealing with psychological games
- Dealing with manipulation
- Identify opportunities and risk factors
- Creating value
- Integrate best practices for effective negotiation
- Practice different types of negotiation
The program will be adjusted according to identified needs.
Objectives for developing sales negotiation strategies and tactics
The "Développer ses ventes stratégiques" training program is aimed at BtoB sales professionals who want to transform their sales posture and develop high value-added customer relationships. The program covers the following topics
Improve leadership and negotiation skills
Personal development, confidence in the implementation of tactics
Improve the company's image with customers
Conduct good negotiations to ensure your credibility
Achieve more profitable sales for the company
Better negotiation for commercial efficiency
Target audience and prerequisites
Get certified with Inéa Conseil
Would you like to obtain a certification recognized by France Compétences?
We recommend that you take the "BtoB Sales" which can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6241) by our organization on 25/01/2023, with an expiry date of 25/01/2026, which validates your sales skills.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Training dates and locations
Our training sessions are available throughout the year in face-to-face, hybrid and even 100% distance learning formats.
We provide all the resources you need to ensure an optimal learning experience. Depending on the package you choose, you'll have access to video courses, practical exercises, and even personalized coaching sessions with an expert coach, either remotely or in person.
Don't hesitate to contact us for more information on our upcoming sessions.
Contact us for upcoming training dates and locations near you.
Rates & Financing
What are the fees for the "Sales negotiation strategies and tactics" course?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Choosing Inea Conseil means choosing a training organization recognized for its expertise in management and skills development. Since 2008, we have trained over 2,000 people a year, including employees of major companies and private individuals. Our innovative teaching methods include video learning and filmed scenarios, guaranteeing an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
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