L’IA pour les commerciaux
Comment intégrer l’IA dans le quotidien des équipes commerciales ?
Cette formation a pour objectif de donner aux équipes commerciales des outils concrets pour exploiter l’IA à chaque étape du cycle de vente. Vous apprendrez à utiliser l’IA pour préparer vos rendez-vous, personnaliser vos messages, prioriser vos opportunités et améliorer votre efficacité commerciale, sans perdre la dimension humaine de la relation client.
Quel est le contenu de la formation ” L’IA pour les commerciaux ” ?
Notre formation va vous amener à :
- Comprendre ce qu’est l’IA (générative, machine learning, deep learning)
- Identifier les outils IA utiles pour la prospection, la vente et le suivi client
- Créer des prompts efficaces pour des cas commerciaux concrets : emails, offres, relances
- Réfléchir à l’impact juridique, aux biais et à la posture humaine face à l’IA
- Élaborer un mini-projet commercial intégrant des outils IA avec cas pratiques
Nos formations reposent sur une pédagogie active, immersive et ancrée dans le réel. Chaque thème donne lieu à des mises en situation directement liées au métier des participants, afin de faciliter la transposition immédiate dans leur quotidien professionnel.
Nous intégrons également des extraits de films, jeux pédagogiques, scènes de bonnes/mauvaises pratiques et vidéos explicatives pour favoriser la prise de conscience, l’émotion… et un peu d’humour, parce qu’on apprend mieux quand on respire. L’apprentissage est soutenu par des supports variés : illustrations, fiches pratiques, cartes de synthèse, exercices guidés, questionnaires, documents opérationnels utilisables ensuite sur le terrain.
Enfin, l’accent est mis sur les réussites et points forts de chacun, afin de renforcer la confiance, la motivation et l’envie de progresser tout au long du parcours.
What are the objectives and methods for assessing the skills acquired?
A l’issue de cette formation, vous serez en capacité de :
- Maîtriser les bases du fonctionnement de l’IA générative
- Sélectionner des outils adaptés aux enjeux commerciaux
- Structurer des prompts commerciaux efficaces pour différents cas d’usage
- Évaluer les bénéfices et limites (biais, légalité, relation client)
- Initier une démarche de transformation commerciale augmentée par l’IA
Progress is monitored throughout the program thanks to a structured, action-oriented approach that includes:
- A self-assessment grid completed at the start and end of the training course. Participants evaluate their confidence level for each targeted skill. This step-by-step assessment allows them to immediately see their progress and areas for improvement.
- Operational objectives defined at the end of each sequence. Participants identify the specific actions they intend to implement, ensuring the transfer of skills to their job.
- Regular practical application: case studies, guided exercises, simulations, and role-playing to verify real understanding and lasting mastery of skills.
This assessment tool provides a clear and measurable overview of the participant's progress, both in terms of their level of proficiency and their confidence in applying their skills in a professional setting.
A qui s’adresse cette formation ?
Cette formation s’adresse à tous les commerciaux souhaitant découvrir comment l’intégration de l’IA dans leurs pratiques professionnelles quotidiennes peut les aider à améliorer leur efficacité commerciale.
The disability advisor can help you adapt the course to suit your needs. The materials and equipment required to carry out the assessments can be adapted.
For all registration requests:
Contact us by phone at 01 47 20 31 46 or via the contact form, and one of our advisors will respond within 48 hours.
An individual meeting with one of our advisors will allow you to:
- to verify that the training meets your needs,
- to clarify your career path,
- and to determine the most suitable session dates.
Access times:
Depending on your availability: Our sessions are open continuously. For group sessions, the start date is confirmed once four people have registered. Registration is possible up to two weeks before the first session.
Training dates and locations
Nos formations sont accessibles tout au long de l’année, en présentiel (dans vos locaux, ou dans nos salles dédiées à Levallois, selon l’organisation convenue) et à distance via Microsoft Teams ou tout autre outil de visio-conférence compatibles avec les contraintes internes de votre organisation et de notre organisme de formation.
Pour les parcours en e-learning, nous utilisons notre plateforme Learnybox, depuis ordinateur, tablette ou smartphone (équipement requis pour la formation). Le contenu intègre : des vidéos, des exercices interactifs, des ressources en ligne, des modules SCORM, des documents téléchargeables et des supports d’entraînement.
Our training courses can be taken individually or in groups.
In group sessions, training is provided for a minimum of 4 participants and a maximum of 12 participants in order to guarantee personalized support, rich exchanges, and careful monitoring of practical application.
Contact us for upcoming training dates and locations near you.
Our training courses are led by specialized coaches and trainers, each of whom is an expert in their field (management, sales, customer relations, etc.). With their hands-on experience, they provide a detailed understanding of operational realities, business challenges, and situations that participants may encounter.
Their approach combines practical experience, active teaching methods, and mastery of facilitation techniques: role-playing, structured debriefings, educational games, video analysis, and immediately actionable operational insights.
They support participants with kindness, high standards, and a genuine results-oriented culture, transforming each learning experience into lasting skills.
Rates & financing
How much does this course cost?
At Inéa Conseil, there are 4 formulas described below, and we also develop customized programs according to your needs and budget. The formulas include coaching with an expert, as well as training modules that can be followed face-to-face, on a hybrid basis or completely remotely:
Impulse Pack : 1,150 € offering 1 coaching session and 20 hours of training.
Pack Décollage: €1,950 offering 3 to 5 coaching sessions and 30 hours of training.
Pack Décollage + : €2,950 offering 6 to 8 coaching sessions and 40h of training.
Propulsion Pack: €4,400 offering 12 to 14 coaching sessions and 40 hours of training.
For companies wishing to train their managers in conflict management, we can develop a tailor-made offer. Please contact one of our training consultants to discuss your training project.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
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- 16 years of experience: Discover our history
- Field studies and case studies
- Performance improvement workshops
- Individual, results-oriented coaching, with a review and ongoing support.
- Innovative teaching tools
- My Coach" mobile learning application
- Certifying e-learning sessions for distance learning at your own pace
- Expert trainers and coaches
- Face-to-face training in Paris and throughout France
Discover
our online training platform
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
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