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Mastering negotiation
How to master a negotiation?
Knowing how to negotiate is more than just defending a price or getting an agreement. It's a real strategic lever that determines the success of a project, the durability of a customer relationship and the profitability of a deal. In a context where buyers are increasingly well-trained, equipped and demanding, mastering negotiation has become a key skill for any professional interacting with customers, partners or decision-makers.
But how can we move away from confrontation to cooperation? How can we create value on both sides without giving in on the essentials? This requires a combination of methods, posture and relational intelligence.
La formation “Maîtriser la négociation” proposée par Inéa Conseil, s’adresse à ceux qui souhaitent structurer leur approche, gagner en assurance et obtenir des résultats durables. Elle permet d’acquérir les outils et les réflexes pour négocier avec rigueur, agilité et impact, quel que soit le niveau d’enjeu.
What is the content of the "Mastering negotiation" course?
La formation « Maîtriser la négociation » propose une approche complète et opérationnelle pour renforcer vos compétences en négociation, qu’elles soient commerciales, internes ou managériales. Vous apprendrez à structurer votre démarche, à bien préparer vos objectifs et vos zones de concession, et à adopter une posture assertive et coopérative, favorisant des accords durables plutôt qu’un simple rapport de force.
Le programme vous permettra de maîtriser les stratégies et tactiques clés de la négociation (ancrage, objections, concessions réciproques…), de défendre efficacement la valeur de votre offre sans brader vos conditions, et d’ajuster votre style selon les interlocuteurs et les enjeux. Une attention particulière sera portée à la gestion des situations tendues ou déstabilisantes, pour négocier avec calme, clarté et maîtrise émotionnelle.
Our training courses are based on active, immersive teaching methods rooted in real life. Each topic is explored through scenarios directly related to the participants' jobs, facilitating immediate application in their daily professional lives.
We also incorporate film clips, educational games, examples of good/bad practices, and explanatory videos to promote awareness, emotion... and a little humor, because we learn better when we can breathe. Learning is supported by a variety of materials: illustrations, practical fact sheets, summary cards, guided exercises, questionnaires, and operational documents that can then be used in the field.
Finally, the emphasis is on each person's successes and strengths, in order to boost confidence, motivation, and the desire to progress throughout the course.
What are the objectives and methods for assessing the skills acquired?
Cette formation va vous permettre de :
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Acquire a structured vision of negotiation, identifying the stakes, room for maneuver and success factors.
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Prepare your negotiations effectively in advance, by defining your objectives, priorities and concession areas.
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Develop a professional, assertive and cooperative posture, to overcome power struggles and build lasting agreements.
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Master the main negotiation strategies and tactics (anchoring, reciprocal concessions, handling objections, etc.).
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Adapt your negotiating style to suit different people, contexts and levels of challenge.
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Manage tense or unsettling situations with calm, clarity and emotional control.
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Defend the value of your offering without giving in too quickly on price, by articulating benefits, differentiation and customer logic.
Progress is monitored throughout the program thanks to a structured, action-oriented approach that includes:
- A self-assessment grid completed at the start and end of the training course. Participants evaluate their confidence level for each targeted skill. This step-by-step assessment allows them to immediately see their progress and areas for improvement.
- Operational objectives defined at the end of each sequence. Participants identify the specific actions they intend to implement, ensuring the transfer of skills to their job.
- Regular practical application: case studies, guided exercises, simulations, and role-playing to verify real understanding and lasting mastery of skills.
This assessment tool provides a clear and measurable overview of the participant's progress, both in terms of their level of proficiency and their confidence in applying their skills in a professional setting.
Who should attend?
This training course is designed for key account sales reps, business developers, strategic account managers and consultants wishing to boost their sales impact over the long term. No prerequisites are required.
The disability advisor can help you adapt the course to suit your needs. The materials and equipment required to carry out the assessments can be adapted.
For all registration requests:
Contact us by phone at 01 47 20 31 46 or via the contact form, and one of our advisors will respond within 48 hours.
An individual meeting with one of our advisors will allow you to:
- to verify that the training meets your needs,
- to clarify your career path,
- and to determine the most suitable session dates.
Access times:
Selon vos disponibilités : nos sessions sont ouvertes en continue, pour les sessions collectives, le démarrage est confirmé à partir de 4 inscrits, l’inscription est possible jusqu’à deux semaines avant la première session.
Training dates and locations
Training courses are available throughout the year, either in person (at your premises or in our dedicated rooms in Levallois, depending on the agreed arrangement) or remotely via Microsoft Teams or any other videoconferencing tool compatible with the internal constraints of your organization and our training organization.
For e-learning courses, we use our Learnybox platform, which can be accessed from a computer, tablet, or smartphone (equipment required for training). The content includes videos, interactive exercises, online resources, SCORM modules, downloadable documents, and training materials.
Our training courses can be taken individually or in groups.
In group sessions, training is provided for a minimum of 4 participants and a maximum of 12 participants in order to guarantee personalized support, rich exchanges, and careful monitoring of practical application.
Contact us for upcoming training dates and locations near you.
Our training courses are led by specialized coaches and trainers, each of whom is an expert in their field (management, sales, customer relations, etc.). With their hands-on experience, they provide a detailed understanding of operational realities, business challenges, and situations that participants may encounter.
Their approach combines practical experience, active teaching methods, and mastery of facilitation techniques: role-playing, structured debriefings, educational games, video analysis, and immediately actionable operational insights.
They support participants with kindness, high standards, and a genuine results-oriented culture, transforming each learning experience into lasting skills.
Rates & financing
How much does this course cost?
You can contact one of our training consultants to discuss your training project and find out more about the fees for this course.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
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- 16 years of experience: Discover our history
- Field studies and case studies
- Performance improvement workshops
- Individual, results-oriented coaching, with a review and ongoing support.
- Innovative teaching tools
- My Coach" mobile learning application
- Certifying e-learning sessions for distance learning at your own pace
- Expert trainers and coaches
- Face-to-face training in Paris and throughout France
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Appointment by phone
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Differentiate yourself
Helping the other person to choose a partner.
Our clients testify
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
A no is never final: 1492
From a business performance perspective, it is the beginning of the film that catches the eye, especially the scenes where Columbus sells his project to the various members of the government.
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