Mastering negotiation
How to master a negotiation?
Knowing how to negotiate is more than just defending a price or getting an agreement. It's a real strategic lever that determines the success of a project, the durability of a customer relationship and the profitability of a deal. In a context where buyers are increasingly well-trained, equipped and demanding, mastering negotiation has become a key skill for any professional interacting with customers, partners or decision-makers.
But how can we move away from confrontation to cooperation? How can we create value on both sides without giving in on the essentials? This requires a combination of methods, posture and relational intelligence.
La formation “Maîtriser la négociation” proposée par Inéa Conseil, s’adresse à ceux qui souhaitent structurer leur approche, gagner en assurance et obtenir des résultats durables. Elle permet d’acquérir les outils et les réflexes pour négocier avec rigueur, agilité et impact, quel que soit le niveau d’enjeu.
What is the content of the "Mastering negotiation" course?
La formation « Maîtriser la négociation » propose une approche complète et opérationnelle pour renforcer vos compétences en négociation, qu’elles soient commerciales, internes ou managériales. Vous apprendrez à structurer votre démarche, à bien préparer vos objectifs et vos zones de concession, et à adopter une posture assertive et coopérative, favorisant des accords durables plutôt qu’un simple rapport de force.
Le programme vous permettra de maîtriser les stratégies et tactiques clés de la négociation (ancrage, objections, concessions réciproques…), de défendre efficacement la valeur de votre offre sans brader vos conditions, et d’ajuster votre style selon les interlocuteurs et les enjeux. Une attention particulière sera portée à la gestion des situations tendues ou déstabilisantes, pour négocier avec calme, clarté et maîtrise émotionnelle.
What are the objectives of this training course?
Objectives of the "Mastering negotiation" training course
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Acquire a structured vision of negotiation, identifying the stakes, room for maneuver and success factors.
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Prepare your negotiations effectively in advance, by defining your objectives, priorities and concession areas.
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Develop a professional, assertive and cooperative posture, to overcome power struggles and build lasting agreements.
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Master the main negotiation strategies and tactics (anchoring, reciprocal concessions, handling objections, etc.).
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Adapt your negotiating style to suit different people, contexts and levels of challenge.
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Manage tense or unsettling situations with calm, clarity and emotional control.
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Defend the value of your offering without giving in too quickly on price, by articulating benefits, differentiation and customer logic.
Target audience and prerequisites
Get certified with Inéa Conseil
Would you like to obtain a certification recognized by France Compétences?
We recommend that you take the "BtoB Sales" which can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6241) by our organization on 25/01/2023, with an expiry date of 25/01/2026, which validates your sales skills.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Training dates and locations
Our training sessions are available throughout the year in face-to-face, hybrid and even 100% distance learning formats.
We provide all the resources you need to ensure an optimal learning experience. Depending on the package you choose, you'll have access to video courses, practical exercises, and even personalized coaching sessions with an expert coach, either remotely or in person.
Don't hesitate to contact us for more information on our upcoming sessions.
Contact us for upcoming training dates and locations near you.
How can I finance my training?
How much does the "Mastering negotiation" course cost?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Choosing Inea Conseil means choosing a training organization recognized for its expertise in management and skills development. Since 2008, we have trained over 2,000 people a year, including employees of major companies and private individuals. Our innovative teaching methods include video learning and filmed scenarios, guaranteeing an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
Listen to our podcasts now
Explore the needs
Key phase of the appointment. Ask questions to analyze needs.
Appointment by phone
The telephone is still very useful.
Differentiate yourself
Helping the other person to choose a partner.
Discover
our online training platform
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
A no is never final: 1492
From a business performance perspective, it is the beginning of the film that catches the eye, especially the scenes where Columbus sells his project to the various members of the government.
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