Dans un contexte commercial où les enjeux sont souvent élevés et les interlocuteurs multiples, savoir négocier de manière raisonnée devient une compétence clé. La formation « Négociation raisonnée : réussir des négociations complexes » vous permet de comprendre les mécanismes d’une négociation efficace, centrée sur les intérêts mutuels plutôt que sur la confrontation.
Vous apprendrez à gérer des situations tendues, à trouver des solutions équilibrées, et à conclure des accords durables qui servent autant vos objectifs que ceux de votre client ou partenaire. Grâce à des outils concrets, vous serez en mesure d’adapter votre posture selon les contextes, les profils et les enjeux, pour mener à bien vos missions de ventemême dans les cas les plus complexes.
Chapter 1 - Understanding the concept of negotiation
Chapter 2 - Taking ownership of the human aspects of a negotiation
Chapter 3 - Creating the conditions for an effective sales approach
Chapitre 4 – Maitriser les composantes de la négociation raisonnée :
La méthode « Fisher & Ury »
Chapter 5 - Inventing Creative Solutions
Chapter 6 - Dealing with bad faith and managing your exit from the negotiation
Understand how to conduct a negotiation
Be able to master the concepts of a reasoned negotiation
Successful negotiations and winning contracts
Know how to use negotiation methods to successfully complete a sales transaction
Succeed in complex or difficult negotiations
Know how to adapt to delicate situations using the right approaches
Would you like to obtain a certification recognized by France Compétences?
We recommend that you take the "BtoB Sales which can be adapted to your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6241) by our organization on 25/01/2023, with an expiry date of 25/01/2026, which validates your management skills in a context of change, particularly digital transition.
To find out about the possible combinations and benefit from tailor-made career development, don't hesitate to contact one of our educational consultants.
Our training sessions on interest-based negotiation are available all year round, either face-to-face in Paris and in all regions thanks to our network of expert trainers and coaches, or via hybrid or even 100% distance learning. We provide all the resources needed to ensure an optimal, high-quality learning experience. Depending on the support formula, we offer various resources such as video courses from certified coach-trainers, physical interventions to support your teams and even personalized sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
We offer several financing solutions:
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
Discover the missions and methods of Inéa Conseil
The telephone is still very useful.
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
From a business performance perspective, it is the beginning of the film that catches the eye, especially the scenes where Columbus sells his project to the various members of the government.
In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.