Perfecting the Commercial Relationship
Comment améliorer vos relations clients pour booster vos résultats commerciaux ?
Dans un contexte de plus en plus concurrentiel, la qualité de la relation commerciale est un levier incontournable pour fidéliser, convaincre et développer son portefeuille client. La formation « Perfectionner la relation commerciale » vous aide à adopter une posture stratégique, centrée sur la compréhension des enjeux de vos clients, afin d’atteindre vos objectifs tout en renforçant la qualité des échanges.
Cette formation vous permettra de maîtriser les bonnes pratiques commerciales, d’utiliser les tactiques adaptées à chaque situation et de développer des relations solides, durables et orientées résultats. Elle s’adresse à tous les professionnels souhaitant renforcer leur impact commercial tout en construisant des partenariats de confiance.
What is the content of the "Perfectionner la relation commerciale" training course?
Chapter 1 - Mastering the Basics of Sales Tactics
Chapter 2 - Developing Active Listening Skills
Chapter 3 - Understanding Customer Needs
Chapter 4 - Determining the Importance of Strategy in the Business Process
Chapter 5 - Assigning Roles and Determining Priority Business Positions
Chapter 6 - Making a Successful Case
Chapter 7 - Preparing, Analyzing and Monitoring Interviews
Chapter 8 - Maintaining the Relationship
What are the objectives?
Acquisition of good business practices
Know how to conduct an interview and develop your sales skills
Manage and grow the client portfolio effectively
Master sales tactics to best meet the needs of the customer
Strengthening the company's position with customers or prospects
Becoming necessary for the success of the client's business or meeting the needs of the prospect
Who should attend?
Get certified
Would you like to obtain a certification recognized by France Compétences?
Nous vous recommandons de suivre la formation “Vente BtoB” qui pourra être adaptée et modulée en fonction de vos besoins spécifiques. Cette formation mène à une certification enregistrée au Répertoire Spécifique (RS6241) par notre organisme le 25/01/2023 et sa date de fin de validité est le 25/01/2026, qui valide vos compétences en management dans un contexte de changement, notamment de transition numérique.
To find out about the possible combinations and benefit from tailor-made career development, don't hesitate to contact one of our educational consultants.
Training dates and locations
Our Perfectionner la relation commerciale training sessions are available all year round, as face-to-face courses in Paris and in all regions thanks to our network of expert trainers and coaches, as hybrid courses and even 100% distance learning. We provide all the resources needed to ensure an optimal, high-quality learning experience. Depending on the support formula, we offer various resources such as video courses from certified coach-trainers, physical interventions to support your teams and even personalized sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
Rates & financing
Quels sont les tarifs pour cette formation en relation commerciale ?
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
What financing options are available?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
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Key phase of the appointment. Ask questions to analyze needs.
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
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