Travailler avec une clientèle étrangère ne s’improvise pas. Ce qui fonctionne en France peut être perçu très différemment ailleurs. Pour réussir vos échanges à l’échelle mondiale, il est essentiel de comprendre les codes culturels, d’adapter votre posture et de bâtir une relation de confiance, au-delà des frontières.
La formation “Réussir sa relation client internationale” vous donne les clés pour mieux interagir avec vos clients étrangers, en tenant compte des différences culturelles, des styles de communication, des attentes commerciales et des usages locaux. Vous découvrirez les principaux modèles de cultures d’affaires dans le monde, et apprendrez à ajuster votre approche pour gagner en impact et en fluidité dans vos relations internationales.
Chapitre 1 – Intégrer et respecter les standards d’accueil internationaux
Chapitre 2 – Comprendre la notion de culture
Chapitre 3 – Remettre en cause les images
Chapitre 4 – Pratiquer une écoute encore plus active
Chapitre 5 – Comprendre les spécificités culturelles des clients : Clientèle nord-américaine I Clientèle japonaise I Clientèle chinoise I Clientèle russe
Optimize your brand image
Learn how to use your relationships to improve your brand's image
Expand international customer base
Expand customer base on a larger scale, while adapting to new markets
Improve customer understanding
Identify and adapt sales to customers from different cultures
Would you like to obtain a certification recognized by France Compétences?
Nous vous recommandons de suivre la formation “Vente BtoB” qui pourra être adaptée et modulée en fonction de vos besoins spécifiques. Cette formation mène à une certification enregistrée au Répertoire Spécifique (RS6241) par notre organisme le 25/01/2023 et sa date de fin de validité est le 25/01/2026, qui valide vos compétences en management dans un contexte de changement, notamment de transition numérique.
To find out about the possible combinations and benefit from tailor-made career development, don't hesitate to contact one of our educational consultants.
Our training sessions for successful international customer relations are available all year round, either face-to-face in Paris and in all regions thanks to our network of expert trainers and coaches, or via hybrid or even 100% distance learning. We provide all the resources needed to ensure an optimal, high-quality learning experience. Depending on the support formula, we offer various resources such as video courses from certified coach-trainers, physical interventions to support your teams and even personalized sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
You can contact one of our pedagogical advisors to discuss your training project and find out how much it will cost.
We offer several financing solutions:
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
Discover the missions and methods of Inéa Conseil
Helping the other person to choose a partner.
DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.