BtoB Sales
How can you develop your sales effectiveness in BtoB sales?
Today, more and more consultants, experts, engineers and project managers find themselves on the front line of business development. Yet few have had the benefit of structured sales training. How do you convince a prospect, promote your offer or close a sale when it's not your core business?
Inéa Conseil's certified "BtoB Sales" training course is specially designed for non-sales professionals who need to take charge of the sales cycle, from prospecting to closing, including the customer interview and follow-up. Thanks to a concrete, step-by-step teaching approach, you'll develop the key skills needed to sell with method, confidence and impact, while remaining aligned with your expert posture.
What is the content of the "BtoB sales" training course?
The course covers all the essential levers to enable a non-sales profile to adopt a high-performance sales posture, while remaining aligned with its values and business expertise:
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Understand the importance of the sales function in business development
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Know how to prospect effectively by building a relevant sales pitch
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Preparing for successful customer meetings
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Identify the customer's real needs to better guide the sale
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Negotiate successfully, even in complex situations
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Using digital tools to boost sales efficiency
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Maintaining customer relations over the long term
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Adapt your speech to the personality and challenges of your audience
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Develop a coherent offer, with a marketing approach adapted to your sector
Our support also includes time management and sales follow-up, so that selling becomes an integral part of your business.
What are the objectives of this training course?
Develop new contacts
Soak up the best prospecting techniques used by major groups. In the digital age, save time by using social networks while maintaining your real networks.
Become your customers' trusted partner
You'll learn how to use the latest influence techniques in sales meetings. Learn how to maintain a relationship of trust over the long term, and keep your customers for life.
Increase your sales
Get results with our expert techniques. Optimize your time, develop your networks, multiply your customer meetings and increase your sales.
Target audience and prerequisites
This certification course is designed for people in non-sales roles(consultants, business experts, engineers, technical or functional profiles) who will be responsible for selling their own offers and solutions to prospects and customers, and who wish to acquire the fundamentals of BtoB sales to develop their business.
Prerequisites: at least 2 years' professional experience.
A positioning interview is scheduled at the time of registration to ensure that your objectives match those of the course.
Our disability advisor can help you tailor the program to your needs.
Get certified
À l’issue de cette formation en vente, vous pourrez obtenir une certification reconnue par France Compétence. La formation “Vente BtoB” pourra être adaptée et modulée en fonction de vos besoins spécifiques. Celle-ci mène à une certification enregistrée au Répertoire Spécifique (RS6241) par notre organisme le 25/01/2023 et sa date de fin de validité est le 25/01/2026, qui valide vos compétences en vente.
To find out about possible combinations and benefit from tailor-made career development, please contact one of our training consultants.
Training dates and locations
Our training sessions are available all year round, both face-to-face in Paris and in all regions of France, thanks to our network of expert trainers and coaches, as well as hybrid or even 100% distance learning. In our B-to-B Sales training, we provide you with all the resources you need for an optimal, high-quality learning experience. Depending on the type of support you choose, you'll have access to video courses given by certified coach-trainers, face-to-face sessions to support your teams, and even personalized sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
What are the fees and how can I finance my training?
How much does the "BtoB Sales" course cost?
At Inéa Conseil, there are 4 formulas described below, and we also develop customized programs according to your needs and budget. The formulas include coaching with an expert, as well as training modules that can be followed face-to-face, on a hybrid basis or completely remotely:
Impulse Pack : 1,150 € offering 1 coaching session and 20 hours of training.
Pack Décollage: €1,950 offering 3 to 5 coaching sessions and 30 hours of training.
Pack Décollage + : €2,950 offering 6 to 8 coaching sessions and 40h of training.
Propulsion Pack: €4,400 offering 12 to 14 coaching sessions and 40 hours of training.
For companies wishing to train their managers in conflict management, we can develop a tailor-made offer. Please contact one of our training consultants to discuss your training project.
How can this training be financed?
We offer several financing solutions:
- Personal training account (CPF)
- Skills Operators (OPCO)
- France Travail
- Your company's skills development plan
Why choose Inéa Conseil?
Inéa Conseil is a training training organization, recognized for its expertise in management and skills development. For over 16 years, we have trained more than than 2 000 people a year, from employees of major corporations to private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching, engaging and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience: Discover our history.
- Field studies and case studies.
- Performance improvement workshops.
- Individual, results-oriented support with a skills assessment and ongoing training.
- A host of innovative teaching tools.
- A "Mon Coach" mobile learning application.
- Certified distance e-learning sessions, for training at a distance and at your own pace.
- Face-to-face training courses in Paris and throughout France.
Our clients testify
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Helping your partner find his or her potential for success - The Legend of Bagger Vance
Lesson on "finding your authentic swing" and presentation of the coach plus 2nd excerpt, on the Field: coaching
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
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